Marketing Customer Retention Rate: the formula to work it out and 3 ways to increase it Do you know how many of your customers are new and how many are recurring? If you don’t, I’m afraid you may be losing money. Capturing new buyers is great, but it’s much more costly than getting your current clients to buy again. That’s why we’d like to tell you what retention rate is, a metric that will help you improve the overall profitability of business. The thing is, selling to the same client is much more prof… Read more